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OUR HISTORY

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Sonepar (Thailand) Limited

Member of the Sonepar Group, we are Thailand’s largest privately-held B-to-B distributor of electrical, industrial automation, oil and gas products, solutions and services.

Our business in Thailand started in 1994 under the brand DEP Engineering focusing on electrical product distribution business. In 2001, ETS-Oakwell was founded focusing on oil & gas business. In 2020, the companies formerly known as DEP Engineering and ETS-Oakwell are integrated and rebranded as Sonepar Thailand.
 
We have been operating for over 25 years.
As a B-to-B distribution company our mission is to make our customers and suppliers more efficient in their business with full compliance and integrity.
About Us

Message from Country Manager

About Us
Become more customer centric.

Historically, Sonepar has focused on its supplier relationships and sales process. However, we now need to concentrate more on the entire customer experience to become more customer centric and apply a strategic marketing approach to fully meet our customers’ needs. Our Sales and Marketing divisions will need to work more closely together and create synergies to better leverage data, this is our biggest future cultural challenge.

Become a digital enterprise.

The target is 2025. This is when the current generation, which will have only ever known smartphones and apps, will arrive in the workplace and will only expect to find digital processes. If we are not ready for this generation, we will flounder: all our businesses, not only online but, also in branches, must become fully digital: a real omnichannel experience.

Increase productivity.

We will achieve this with the transition to a digital enterprise. The aim is to implement more efficient digital and productive processes, as well as improving working conditions for our associates. We need to all realize the immense opportunity in front of Sonepar. We are by far the market leader, yet our growth potential in terms of market share is unlimited, which is very rare. We operate in a fast-growing market in which electrical power will gain shares over the next century as fossil power becomes finite. At the same time, higher life expectancy and urbanization will increase the use of electric energy by more people for longer, which will increase future market size. Lastly, the construction industry will become more environment focused with new regulations which will create growth markets for Sonepar. I am highly confident in Sonepar’s ability to meet its future challenges and successfully execute the Group’s strategic plan. Our company has everything it takes to succeed, including a clear future vision, aligned leadership, highly committed employees and clearly identified KPIs. Sonepar’s long-standing capacity to adapt, combined with strategic planning, will take it far.

Vision

“La Référence” in our industry.

Mission

Our mission is to make our customers’ lives easier.

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Customer

Whose lives we seek to simplify and facilitate

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Future

Because “What counts is what lasts…”

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La Référence

This is our ambition : to be the benchmark reference for our stakeholders, including in terms of ethics and business practices

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Passion

That sustains and heightens our daily on-the-job commitment

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People

The key to business development

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Profit

Which keeps us free and independent

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Respect

The foundation of all our relationships

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Synergies

That we leverage by learning from each other to increase our efficiency