OUR HISTORY

Sonepar (Thailand) Limited

Sonepar Thailand is the largest national B-to-B distributor of electrical, industrial automation and oil and gas products, services and related solutions. We are a proud member of the Sonepar Group, the world’s leader in its market.

We started our adventure in Thailand in 1994 under the brand DEP Engineering , providing a broad range of electrical products including switchgear, distribution cabinets, cables, wires and lighting, In 2012, DEP Engineering joined Sonepar to continue its development and benefit from the knowledge and the expertise of by the world’s leader. Through this partnership we became one of Thailand’s top electrical products supply firms. In 2014, ETS-Oakwell, an oil and gas specialist in electrical product and solution, founded in 2001, also joined Sonepar and brought its expertise in this highly specialized industry vertical. In 2020, together with Cable Solutions (Thailand), a specialized distributor of cables for residential, commercial and industrial projects, these three companies decided to combine forces and operate as one, Underthe brand Sonepar Thailand.

Today, We are constantly expanding our product and service range so that we can meet our customers’ needs. To better serve our large customer base in the fast-growing market, we are now organized into three business divisions in Thailand: Electrical Distribution Business, Project Business Division, Oil and Gas Business Division.

We leverage our strong global resource base, our local autonomy, and our family-oriented oriented values to deliver the best products and services for our customers and suppliers. In seeking the continuous development and efficiency of our associates, Sonepar’s decentralized organizational structure encourages the entrepreneurial spirit and synergies at all levels while respecting the balance between local initiatives and overall group policy.

We intend to be “La Référence” in our industry. We are Sonepar Thailand, Powered by Difference.

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Message from Country Manager

Become more customer centric.

Historically, Sonepar has focused on its supplier relationships and sales process. However, we now need to concentrate more on the entire customer experience to become more customer centric and apply a strategic marketing approach to fully meet our customers’ needs. Our Sales and Marketing divisions will need to work more closely together and create synergies to better leverage data, this is our biggest future cultural challenge.

Become a digital enterprise.

The target is 2025. This is when the current generation, which will have only ever known smartphones and apps, will arrive in the workplace and will only expect to find digital processes. If we are not ready for this generation, we will flounder: all our businesses, not only online but, also in branches, must become fully digital: a real omnichannel experience.

Increase productivity.

We will achieve this with the transition to a digital enterprise. The aim is to implement more efficient digital and productive processes, as well as improving working conditions for our associates. We need to all realize the immense opportunity in front of Sonepar. We are by far the market leader, yet our growth potential in terms of market share is unlimited, which is very rare. We operate in a fast-growing market in which electrical power will gain shares over the next century as fossil power becomes finite. At the same time, higher life expectancy and urbanization will increase the use of electric energy by more people for longer, which will increase future market size. Lastly, the construction industry will become more environment focused with new regulations which will create growth markets for Sonepar. I am highly confident in Sonepar’s ability to meet its future challenges and successfully execute the Group’s strategic plan. Our company has everything it takes to succeed, including a clear future vision, aligned leadership, highly committed employees and clearly identified KPIs. Sonepar’s long-standing capacity to adapt, combined with strategic planning, will take it far.